The two types of intellectual propertyare Patents, Trademarks.
What are Patents and Trademarks?
A patent protects new inventions, processes, or scientific creations, a trademark protects brands, logos, and slogans, and copyright protects original works of authorship.
A brand is a marketing idea that includes consumer perceptions of your good or service. Customers link specific characteristics, such as reputation, image, and emotion, to various brands.
For instance, a specific brand may have been created to inspire feelings of assurance, serenity, or security in you.
A federal trademark registration, on the other hand, can give your brand national legal protection in relation to specific goods or services.
You can decide whether to use trademark law to protect your brand.
When it comes to their primary or defining products or services, many business owners opt to protect their brand names.
If you have a slogan or logo for those products or services, you may also decide to protect it.