jayybrain2764 jayybrain2764
  • 07-01-2020
  • Social Studies
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Apple computer users tend to like the company and love its products. Apple has nurtured this ________ component of its customers' attitudes.

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boffeemadrid
boffeemadrid boffeemadrid
  • 07-01-2020

Answer:

affective

Explanation:

There are three components of attitude

Cognitive - The reason for the attitude

Affective - The reason causing people to feel a certain way

Behavioral - The feeling makes people act in a certain way.

Apple customers love their products. This is the way the feel towards the products of Apple. Hence, this is the affective component of the customers attitude.

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