Well, it said according to the video, and their is no video that we can see; but based on the question I would say that it is Product market.
A product market is the place where a final good or service is bought and sold. If the product is not finalized, it will not go to the product market until it can be put on the market and readily available for consumer purchase. A product market is a highly competitive place to be being many consumers are competing for customer purchases.
